Snapchat has been around since its launch in 2012, offering more media formats, filters, and ad formats. Not to mention, the daily active user base has reached an impressive 186 million people.
Snapchat was just a way for the new generations, who used it to send a questionable avatar sometimes (using effects), sharing other short-lived content. Since the app's messages "fade out within 24 hours", users have appreciated the unique security of this app.
But things have changed. Snapchat now has more than 150 million users; Which makes it bigger than (Twitter). Although the majority of these users are still female, between the ages of 13 and 34, the demographic is rapidly expanding to include a large (male) audience.
Building a brand on Snapchat is now a smart investment for many companies, but creating content for this app is not the same as doing it for other marketing channels.
To be a successful marketer on the platform, you will need a basic understanding of how Snapchat works and a solid strategy for creating engaging stories.
Marketing work on (Snapchat) is not for every company, but for those who want it must sign up with a strategy and understand their user base, most importantly commit to creating content that may be completely different from anything you have created before.
This is the first thing you need to understand:
This social media platform is not like any other out there, it's all about personal messaging, real-time, emoji, doodle, and engaging content. It's raw and full of personality.
What distinguishes Snapchat from other social platforms?
- There is less competition, you are more likely to stand out.
- No algorithm hides your posts; If the user has added your work as a friend, they can easily see that you have added a story.
- There are few ads and no links to keep traffic from seeing and interacting with your content.
If your company is aware of the value of building brand awareness through Snapchat, the first steps are to create an account, get to know the interface, and set up your profile.
Before setting up a profile
One thing to note before setting up your profile is that there is almost no difference between a person and a work account in Snapchat.
The only real difference is that you need a business account to pay to launch ads on Snapchat.
However, you can still market your company, generate followers, and connect with followers using a personal account, so you can consider testing your Snapchat skills and learning the ins and outs with your personal account to get started.